J. Cole and Puma are teaming up for a multi-year partnership.
The Dreamville boss says he’s “been imagining this for 10 years.” As part of the partnership, Cole created and co-directed a short film called “The Dreamer.” You can watch it now on YouTube or when it airs on Sunday night during the NBA All-Star Game.
- Cole’s dream came true.
- He performed at halftime at last year’s All-Star Game.
- Everyone has a side hustle these days.