SOULJA BOY: Selling Soap

SOULJA BOY: Selling Soap

Soulja Boy is putting his hope in soap.

After experiments selling consumer electronics like the SouljaWatch and SouljaGame, the rapper and mogul’s new venture is household cleaning products. In a new interview with The Breakfast Club, he boasted about his “Soap Shop… Once you get into the music industry, you branch out… do different stuff, like try different things, different business ventures.”

The Soap Shop offers different scents of dish detergent in wholesale and retail quantities. Why dish detergent? Because as Soulja puts it, “Everybody needs soap.”

There’s a website set up at, but it appears that products are currently available only through a brick-and-mortar location in Mississippi.

Hot Takes:

  • Soulja’s about to clean up!
  • I’ll give Soulja credit — he does more than just follow the trends. He looks for niche opportunities where he can slide in and make some money.
  • I’m still waiting on the SouljaGame I ordered two Christmases ago!