T-Pain knows how to turn lemons into lemonade.
The Autotune innovator came across a shady website called [Eff]TPain.com, which aggregates nasty tweets about him. He first discovered the site in November and tried to laugh it off. He even claims he initially bought up all of the anti-T-Pain merchandise for sale through the site.
But a few months later, a light bulb went off. On Sunday, T-Pain tweeted out a link to the site and told his followers that instead of taking down the site, he decided to buy it off the guy who made it. “I simply purchased it from them and now all the profit comes to me. Got it? So buy it up!!! I’d appreciate it.”
- People love to clown T-Pain but he has a lot more business savvy than he’s given credit for.
- The Masked Singer‘s “Monster” wins another one.
- When you see someone hating, don’t get mad, get money!
- It’s not a bad strategy. More popular artists should consider turning the haters into a revenue stream.