RIHANNA: New TikTok House

RIHANNA: New TikTok House

Rihanna has a new house, and it’s all for TikTok.

We’re not talking about a new fashion house, production house, or even a beach house. Rihanna is now the proud owner of something called the Fenty Beauty TikTok House in Los Angeles, which she says will house and assist the “next wave of content creators.” RihRih unveiled the new TikTok house on Monday, when she called it a creative hub for her generation. She says, “I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”

So what is a TikTok house, anyway? The space for social media users features “beauty stations, video-ready natural light, and a fully stocked ‘Make-up Pantry’ that will allow for the creation of beauty-focused content with ‘Fenty Beauty spotlighting their creative excellence along the way.’”

Hot Takes:

  • The influencers in the house include Emmy CombsMakaylaSav PalacioKamaboko Gonpachiro, and Dawn.
  • Like she needs any help promoting Fenty. All of her product lines have been doing big business.
  • She’s been smart in how she’s tapped social media users with strong followings to be brand ambassadors.
  • Just think of all the content she’s going to get out of this.
  • Rihanna is ahead of the curve.
  • I’m imagining closets full of Fenty and makeup cabinets full of Fenty Beauty — it sounds like a dream house!